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Creative direction for "Stay warm" ad campaign, Babeland.
Creative Director · Babeland and babeland.com
Creation and direction of Stay Sexy ad campaign for Babeland. Campaign was designed to overcome unique challenges faced by the brand: 1) ad outlet censorship of adult content (e.g. showing the products), 2) perception of Babeland as a traditional sex shop, 3) communicate the feminist, sex-positive ethos of the company mission. To these ends we chose a photographer, models, and copy that would embody the human joy and warmth of feeling connected and satisfied.