"Aislinn is a creative, detail oriented brand manager whose communication skills are an asset to any team."


—Chris Hardy via LinkedIn

 

 

 

Education

MA Curatorial Practice | 2006

California College of the Arts • San Francisco, CA, USA

BA Communication Design / BA Art Studio | 2004

California State University, Chico • Chico, CA, USA
Art History minor, DIP member, Honors in GE

Experience

Creative Director, 2006–present

Babeland • Oakland, CA, USA

  • Built the in-house Creative Department from the ground up.
  • Leads and directs the inter-departmental Creative Team
  • Provides creative direction and facilitates healthy working relationships with outside creative resources
  • Provides company-wide direction and leadership as brand manager and member of the Marketing Team.
  • Supports company operations and encourages design-thinking as a member of the Core Management Team
  • Grows new and existing vendor/production partner relationships
  • Provided creative direction and production support for the current eCommerce website
  • Manages the production of marketing graphics and associated electronic collateral for babeland.com as well as the site team's merchandising update calendar.
  • Curator of the Vintage Vibrator Museum
  • Design, production, and budget oversight of branded packaging and gift wrap
  • Creative direction, production, and budget oversight of brand and marketing collateral.
  • Advertising budget, contracting, and strategy management.
  • Advertising campaign creation and creative direction.
  • Co-directs retail interior design and associated store build-outs, including pop-ups and new retail.
  • Creative direction of seasonal / special retail decor

Graphic Designer & Webmaster, 2002–2007

Center for Economic Development • Chico, CA, USA

  • Responsible for the design and production shepherding of all print and digital collateral. This often involved interacting with partner agencies' design staff and working with multiple stakeholders.
  • Re-designed and re-built the center's aged website for a fresh look, better user experience, lighter page weight, and streamlined content. I incorporated new javascript and CSS code that enhanced navigation, allowed for multi-user, WYSIWYG updates, and would mesh seamlessly with a third-party for basic eCommerce ability.
  • Designed the 21-book annual Economic and Demographic Profile Series. These books, full of dense need-to-know information about California's northern counties soon earned an enthusiastic following among county agencies for their crisp layout and unique covers featuring locally-relevant photography.
  • Worked with the Executive Directors and partner stakeholders to create a new logo and identity system for the center when they merged with another regional economic development agency, becoming the North Eastern California Small Business and Economic Development Center.

Advertising Manager, 2003–2005
Framer / Designer, 2000–2004

Hang Ups Framing & Design • Chico, CA, USA

  • Advertising budget, contracting, and strategy management.
  • Advertising campaign creation and creative direction.
  • Design of brand and marketing collateral.

Interim Art Director, 2001–2002

Office of Public Affairs & Publications
California State University, Chico • Chico, CA, USA

  • Art direction, design, and preflighting of university publications, including alumni and news magazines
  • Creative direction for alumni magazine cover photos

Freelance Illustrator / Photographer, 1996–1999

Moon Travel Handbooks, Avalon Publications
Chico, CA, USA

  • Provided original illustrations for several location handbooks
  • Executed shoot list for San Francisco handbook